Episode 001 – Tasha Locke on Starting a Studio with No Personal Network

Read the full transcript for this episode here.


When Tasha Locke moved from California to Virginia in 2016, she had to start her studio from scratch with no personal or professional network. A daunting undertaking!

In this interview, Tasha tells us how she used Google AdWords promote her website and get her first student in only one week and how, less than two years later, she has a completely full studio and is preparing to hire her first teacher.


  • Build a website before you’re ready to launch a studio
  • Use Google AdWords to improve your website ranking in Google search results
  • Supplement with other forms of online advertising to build credibility
  • You don’t have to spend a lot in ads to get good results


AdWords Courses: Lynda.com

Book: The Independent Piano Teachers Studio Handbook by Beth Klingenstein

Connect with Tasha

Website: https://arpeggiomusicschool.com/

Facebook: https://www.facebook.com/ArpeggioPiano/

Instagram: https://www.instagram.com/arpeggiomusicschool/

Twitter: https://twitter.com/arpeggiopianova


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Episode 000: Welcome and Intro
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Episode 002 – Heather Aiolupotea on Health Insurance for Self-Employed Music Teachers