Episode 001 – Tasha Locke on Starting a Studio with No Personal Network
Summary
When Tasha Locke moved from California to Virginia in 2016, she had to start her studio from scratch with no personal or professional network. A daunting undertaking!
In this interview, Tasha tells us how she used Google AdWords promote her website and get her first student in only one week and how, less than two years later, she has a completely full studio and is preparing to hire her first teacher.
Takeaways
- Build a website before you’re ready to launch a studio
- Use Google AdWords to improve your website ranking in Google search results
- Supplement with other forms of online advertising to build credibility
- You don’t have to spend a lot in ads to get good results
Resources
AdWords Courses: Lynda.com
Book: The Independent Piano Teachers Studio Handbook by Beth Klingenstein
Connect with Tasha
Website: https://arpeggiomusicschool.com/
Facebook: https://www.facebook.com/ArpeggioPiano/
Instagram: https://www.instagram.com/arpeggiomusicschool/
Twitter: https://twitter.com/arpeggiopianova
Subscribe on iTunes, Stitcher, Google Play Music, or wherever you get podcasts!
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[…] Episode: Music Studio Startup Episode 001 – Tasha Locke -Tasha discusses how using paid ads on multiple platforms helped her build authority and rank […]