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Nicole Riccardo is a flute teacher and branding consultant. Today we talk about how music teachers can identify a niche and then how to use that focus to strengthen our marketing.

Nicole outlines some great questions music teachers can ask themselves to start developing their brand and also questions to ask periodically down the road to maintain focus and growth.


    • When we define a niche, we identify a specific market of people to serve with our studios.
    • Choosing a niche can help us stand out as the “first choice” teacher for a given market and give us the focus needed to maintain a competitive edge.
    • Nicole advises that being too opportunistic and taking any gig that comes our way can be helpful at paying bills in the short-run, but as a long-term strategy, musicians who specialize are less susceptible to economic waves and have more success building sustainable careers.
    • With a clearly defined niche, marketing efforts become clearer because we’re speaking to one audience instead of many.
    • Identifying a potentially good niche:
      • What topics do other people come to you for help with?
      • What are you passionate about?
      • Just get started!
    • Choosing a sustainable niche:
      • Is there a market of people who need what you are providing?
      • Can you compete and win in this niche? Who is already serving it and how can you do better.
      • Can you defend your brand position? What core skills and assets do you have?
    • Because we all have different personalities, we may adopt the same niche as another teacher, but our approach can still be different.
    • A niche can inform the content we create and the brand voice that we develop.
    • The more clarity we have around our target customer, the more specifically we can speak to them.
    • Former and current students/clients can be a great source of insight. Pay attention to the words and phrases they use to describe their pain points and struggles.
    • Customers must know, like, and trust us before they are willing to buy.
    • Having a niche can be powerful, but we don’t need to wait until we’ve figured out the “perfect” niche to get started.


How Do You Pronounce “Niche”

Amy Porterfield

Private Music Studio Handbook by Nicole Riccardo

Book: The Success Principles by Jack Canfield

Book: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark (recommended by Andrea)

Connect with Nicole




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