073 – Barbara Siesel and Keith Torgan on Adaptability as Entrepreneurial Musicians

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Read the full transcript for this episode here.


Today I’m talking to two musicians about how they have made a career in music over the last 15 years. I think their story illustrates what it means to be, not just an entrepreneurial musician, but an entrepreneur in general.

You’ll hear about how they’ve made plans and pursued ideas, while keeping an open ear to what’s going on in the market and world around them, so they can respond with products and services that meet real needs and opportunities.

At points this has led them to make pivots. COVID has been one of these points, but we also talk about how the 2008 financial crisis impacted their work and how they bounced back.


The Flute View

Ravinia Foundation

Midori & Friends 

Green Golly Animation

Book: Green Golly and her Golden Flute by Keith Torgan and Barbara Siesel 

Previous podcast episodes:

007 – Tara O’Brien on Manufacturing and Marketing a New Teaching Tool

016 – Lance LaDuke on Building a Portfolio Career as a Musician

066 – Chris Swan on Iterating in an Early Stage Music School

067 – Jason Bay on Non-Salesy Sales

069 – Angie Marianthi on Building a Family-Owned Music Studio

Connect with Keith and Barbara

Website: https://www.greengolly.com/

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