073 – Barbara Siesel and Keith Torgan on Adaptability as Entrepreneurial Musicians

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Read the full transcript for this episode here.

Summary

Today I’m talking to two musicians about how they have made a career in music over the last 15 years. I think their story illustrates what it means to be, not just an entrepreneurial musician, but an entrepreneur in general.

You’ll hear about how they’ve made plans and pursued ideas, while keeping an open ear to what’s going on in the market and world around them, so they can respond with products and services that meet real needs and opportunities.

At points this has led them to make pivots. COVID has been one of these points, but we also talk about how the 2008 financial crisis impacted their work and how they bounced back.