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Episode 020 – Cindy Hsu on Concert Production and Developing an Audience

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Subscribe on iTunes, Stitcher, Google Play Music, or wherever you get podcasts! Summary Cindy Hsu is from a slightly different category of entrepreneur than my usual guests, but she has such a great sense of hustle and so many insights to share on building an audience. I know I picked up some gems to apply to my business…
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Episode 018 – Molly Marshall on Instagram Marketing for Local Music Studios

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Subscribe on iTunes, Stitcher, Google Play Music, or wherever you get podcasts! Summary Last week we heard from Jolene Madewell, who used Instagram and other social media to build her online flute studio, so I thought talking to a full-time digital marketer would be a great follow-up. Today I’m talking to Molly Marshall about how local businesses like…
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Quick and Easy Halloween Studio Promo

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Halloween is just around the corner. For some (present company included) this means dressing up and enjoying a bonfire in the driveway with neighbors while passing out candy. For others it means turning off the porch light and going to bed early. And for the most disciplined among us, it means teaching the night away,…
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writing on blank notebook page

Mini Marketing Plan

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Next to the beginning of the school year, January has always been the second biggest enrollment season for my studios. (Thank you, New Year’s resolutions!) And I don’t think my experience is unique. Check out this graph that represents Google search trends for “piano lessons” over the last four years: Do you see those peeks?…
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solar eclipse

Music Studio Fun for Solar Eclipse Day

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It seems like everyone in North America is going nuts over the total solar eclipse that will take place on Monday. You may not think a solar eclipse could have anything to do with running a music studio, but it’s a great excuse to infuse some excitement into your normal routine! Here are three ideas:…
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music studios Google Maps

Getting Your Studio to Show Up on Google Maps

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So your studio is listed on Google Maps. Awesome! But is it actually showing up when people search for music lessons? (If you haven’t set up your Google Maps listing, check out this post.) Check Studio Listing Visibility Let’s start by doing a few searches to check your Google Maps visibility. Go to google.com/maps and search for:…
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7 Ideas to Promote Summer Music Camps

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With camp season just around the corner, I thought it would be a good time to talk about ways to promote summer music camps. Not holding summer camps? No worries. You can use these ideas for promoting any group programs in your studio! 1. Partner with a school teacher If your potential student network is…
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advertising

Market Music Lessons for the New School Year

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If the new school year is coming up and you have spots to fill in your teaching schedule, try a few of these ideas to market music lessons at your studio: 1. Introduce yourself to school music teachers, choir directors, band directors, and church music directors People in these roles are always getting asked where to…
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