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Mini Marketing Plan

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Next to the beginning of the school year, January has always been the second biggest enrollment season for my studios. (Thank you, New Year’s resolutions!) And I don’t think my experience is unique. Check out this graph that represents Google search trends for “piano lessons” over the last four years: Do you see those peeks?…
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solar eclipse

Music Studio Fun for Solar Eclipse Day

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It seems like everyone in North America is going nuts over the total solar eclipse that will take place on Monday. You may not think a solar eclipse could have anything to do with running a music studio, but it’s a great excuse to infuse some excitement into your normal routine! Here are three ideas:…
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music studios Google Maps

Getting Your Studio to Show Up on Google Maps

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So your studio is listed on Google Maps. Awesome! But is it actually showing up when people search for music lessons? (If you haven’t set up your Google Maps listing, check out this post.) Check Studio Listing Visibility Let’s start by doing a few searches to check your Google Maps visibility. Go to google.com/maps and search for:…
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7 Ideas to Promote Summer Music Camps

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With camp season just around the corner, I thought it would be a good time to talk about ways to promote summer music camps. Not holding summer camps? No worries. You can use these ideas for promoting any group programs in your studio! 1. Partner with a school teacher If your potential student network is…
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advertising

Market Music Lessons for the New School Year

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If the new school year is coming up and you have spots to fill in your teaching schedule, try a few of these ideas to market music lessons at your studio: 1. Introduce yourself to school music teachers, choir directors, band directors, and church music directors People in these roles are always getting asked where to…
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