online marketing Archives - Music Studio Startup

Episode 019 – Andrea “FluterScooter” Fisher on Starting a Woodwind Bag Company

October 17, 2018

branding, entrepreneurship, online marketing, product development

Subscribe on iTunes, Stitcher, Google Play Music, or wherever you get podcasts! Summary A lot of entrepreneurial stories have meandering starts, often with setbacks and challenges that test a founder’s dedication and perseverance as much as the business idea itself. Today’s guest has one of those stories, but she stuck it out and made it to the other…

Episode 018 – Molly Marshall on Instagram Marketing for Local Music Studios

October 10, 2018

advertising, digital marketing, Facebook ads, instagram, local business, marketing, online marketing, paid ads, social media

Subscribe on iTunes, Stitcher, Google Play Music, or wherever you get podcasts! Summary Last week we heard from Jolene Madewell, who used Instagram and other social media to build her online flute studio, so I thought talking to a full-time digital marketer would be a great follow-up. Today I’m talking to Molly Marshall about how local businesses like…

Episode 017 – Jolene Madewell on Building a Skype Flute Studio

October 3, 2018

blogging, branding, creativity, entrepreneurship, instagram, new students, online marketing, skype, summer lessons, virtual studio

Subscribe on iTunes, Stitcher, Google Play Music, or wherever you get podcasts! Summary Lots of teachers transition in-person students to Skype students out of necessity when someone has to move, but today I’m talking to a flute teacher who has done the opposite. When Jolene’s local studio wasn’t gaining traction, she decided to focus on teaching virtually. She…

Episode 015 – Joel Pierson on Branding and Business Models for Music Book Publishing

September 19, 2018

branding, business model, crowdfunding, Kickstarter, marketing, music publisher, online marketing, publishing, self-publishing

Subscribe on iTunes, Stitcher, Google Play Music, or wherever you get podcasts! Summary Dr. Joel Pierson, founder of Sadsap Music and creator of the “You Suck at Piano” series, gives us an honest, behind-the-scenes look at how he raised $85,000 in his first Kickstarter campaign. Joel tells us about the thought process behind setting a good Kickstarter budget,…

Episode 013 – Ashley Danyew on Creating and Marketing Online Courses

September 5, 2018

church music, entrepreneurship, increasing income, marketing, online courses, online marketing, Podia, technology

Subscribe on iTunes, Stitcher, Google Play Music, or wherever you get podcasts! Summary Ashley’s own journey as a church musician led her to start a blog and create resources for others who have found themselves in similar roles. Last year she began to monetize her blog by creating and launching two online courses. In our conversation, Ashley shares…

Using a Sales Funnel for Music Studio Diagnostics

September 3, 2018

advertising, marketing, online marketing, promotion, studio management, systems, time management

If you’re not sure why you’re not getting new students, the sales funnel might be just the diagnostic tool you need. It can show us a lot, including how we can improve our processes to get more students. What is a Sales Funnel? The sales funnel is the path people follow to become customers. At…

Summer Reading List for Entrepreneurial Music Teachers

July 9, 2018

books, entrepreneurship, focus, goals, online marketing, productivity, studio management, systems, time management

If you want to up your game as a business owner and your summer schedule affords you some extra reading time, check out five of my favorite entrepreneurial books: 1. The E-Myth Revisited by Michael Gerber I first read this book in high school and it’s been a huge influence on how I’ve thought about…

Episode 005 – Emilee-Mae Feely

June 27, 2018

Facebook groups, marketing, multi-teacher studio, online marketing, startup, travel teaching

Subscribe on iTunes, Stitcher, Google Play Music, or wherever you listen to podcasts! Summary Emilee-Mae is an entrepreneur and piano teacher. We could have talked for hours about all of the music-related businesses she runs, but we limited our discussion to her travel piano school, Plume Piano. She’s only been running the business for a…

Episode 001 – Tasha Locke on Starting a Studio with No Personal Network

June 6, 2018

AdWords, marketing, online marketing

Summary When Tasha Locke moved from California to Virginia in 2016, she had to start her studio from scratch with no personal or professional network. A daunting undertaking! In this interview, Tasha tells us how she used Google AdWords promote her website and get her first student in only one week and how, less than…

Six Lessons for More Effective Studio Promotion

June 4, 2018

entrepreneurship, marketing, networking, online marketing, perfectionism, promotion, studio management

This post isn’t so much a list of marketing ideas (although there are some of those) as it is a list of studio promotion principals or lessons I’ve learned over the years of promoting my own music studios and other small businesses. If you can’t figure out why your marketing hasn’t gotten any traction or…

Using a Style Guide to Speed Up the Graphic Design Process

December 18, 2017

branding, graphic design, marketing, online marketing, systems

In the last blog post, I shared five SIMPLE ideas for marketing your studio to take advantage of the spike in students searching for lessons around the new year. Maybe you’ve already implemented some of the ideas (way to go, you!), or maybe you’re a perfectionist, like me, and you’re still trying to get that…

Mini Marketing Plan

December 4, 2017

advertising, increasing income, marketing, online marketing, website

Next to the beginning of the school year, January has always been the second biggest enrollment season for my studios. (Thank you, New Year’s resolutions!) And I don’t think my experience is unique. Check out this graph that represents Google search trends for “piano lessons” over the last four years: Do you see those peeks?…