online marketing Archives - Music Studio Startup

Episode 001: Tasha Locke on Starting a Studio with No Personal Network

June 6, 2018

Summary When Tasha Locke moved from California to Virginia in 2016, she had to start her studio from scratch with no personal or professional network. A daunting undertaking! In this interview, Tasha tells us how she used Google AdWords promote her website and get her first student in only one week and how, less than…

Six Lessons for More Effective Studio Promotion

June 4, 2018

entrepreneurship, marketing, networking, online marketing, perfectionism, promotion, studio management

This post isn’t so much a list of marketing ideas (although there are some of those) as it is a list of studio promotion principals or lessons I’ve learned over the years of promoting my own music studios and other small businesses. If you can’t figure out why your marketing hasn’t gotten any traction or…

Using a Style Guide to Speed Up the Graphic Design Process

December 18, 2017

branding, graphic design, marketing, online marketing, systems

In the last blog post, I shared five SIMPLE ideas for marketing your studio to take advantage of the spike in students searching for lessons around the new year. Maybe you’ve already implemented some of the ideas (way to go, you!), or maybe you’re a perfectionist, like me, and you’re still trying to get that…

Mini Marketing Plan

December 4, 2017

advertising, increasing income, marketing, online marketing, website

Next to the beginning of the school year, January has always been the second biggest enrollment season for my studios. (Thank you, New Year’s resolutions!) And I don’t think my experience is unique. Check out this graph that represents Google search trends for “piano lessons” over the last four years: Do you see those peeks?…

Getting Studio Reviews Effortlessly

August 28, 2017

branding, marketing, online marketing, reviews, social proof, testimonials

If you’ve ever made a purchase online, you know how much a product review can influence your buying decision. A few months ago, I was looking for a drum to get my nephew as a gift. I knew I wanted a wooden drum and I saw one that had a design I really liked, but…

Why I Use WordPress for my Websites

August 7, 2017

advertising, branding, marketing, online marketing, website, WordPress

There are a lot of options when it comes to building a website. You may have heard of Wix and Weebly and SquareSpace, just to name a few, but I chose WordPress. There are a lot of reasons why, but today I thought I’d highlight the top three: 1. Ownership This is probably the most…

Getting Your Studio to Show Up on Google Maps

April 24, 2017

advertising, marketing, online marketing

So your studio is listed on Google Maps. Awesome! But is it actually showing up when people search for music lessons? (If you haven’t set up your Google Maps listing, check out this post.) Check Studio Listing Visibility Let’s start by doing a few searches to check your Google Maps visibility. Go to google.com/maps and search for:…